<Insert Obvious Pun Here>
At first, I thought it had to be a hoax - that Nintendo's new console, the only one of the "next-gen" I'm even remotely interested in so far, was going to be renamed from "Revolution" to "Wii". (As in "We"). Sadly, I was wrong. It's official. And I can't help but feeling that unless Nintendo come to their senses and rename it for Europe - in the manner of the Famicom/NES - they may have just lost the next-gen console war before it even begins.
So long as it has games I want to play, I don't really care what it's called. I'll still buy one. But how many kids are going to be telling their parents that they want a Wii for Xmas, or will be boasting to their mates in the playground that they've got a Wii under the telly at home? Only the ones who are already bullied to the extent that any extra humiliation won't matter much. No matter how good the actual console is, it's hard not to see this as marketing suicide. It's not even as though we can blame Nintendo for being Japanese and not understanding how the name might go over in the English-speaking world. They are a huge multi-national company nowadays. Surely someone at Nintendo Europe or USA put their hand up and went "er... are you sure that's a good idea?"
Still, maybe they've got a plan of incredible marketing genius up their sleeve that will avert disaster. It's going to take that, a name change, or the PS3 being released as the "Sony Poostation" to avert disaster, I fear.
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